Vision

To be the most preferred Thai Restaurant, Cake and Bakery brand that offers right solutions for family well-being for all occasions

Mission

Continuously impress customers with memorable experiences.
Nurture and empower effective leaders within the organization.
Drive core business stability and sustainability.
Develop new businesses for growth, moving towards a New S-Curve.
Enhance digital systems and AI for improved efficiency and experiences.
Collaboratively create a happy family and society.