Message from the Chief Executive Officer
Dear Shareholders,
It is my pleasure to present S&P’s 2025 One Report for all our valued stakeholders. Our commitment to anticipating consumer needs while prioritizing productivity saw S&P register total revenues of 5,642 million Baht and realize a net profit of 271 million Baht for the year.
Innovations: Refresh and Reimagine
Innovation was our core driver to success in 2025. Standouts included S&P’s “Shio Pan” Japanese-style salted bun: a runaway hit with sales of more than 3 million pieces within months. Our affordable line of 0.5 pound-sized “Pop Cakes” in a variety of styles likewise grew in-store sales. Meanwhile, S&P’s family legacy was refreshed with the new specialty brands “Baan Suriyon” seafood restaurant in Sri Racha and “S&P 1973” at MBK Center, a stylish neo-vintage reimagining of our very first store. In London, “Platapian” was unveiled as a casually elegant reinterpretation of our longstanding Patara brand. And in December, the “Wingstop” fried chicken flavor experience from the USA arrived in Bangkok, to an overwhelmingly positive reception from Gen Z customers.
Drive for Productivity
S&P focused on optimizing productivity across all our businesses, particularly refining work processes for greater efficiency to manage key costs that rose industrywide. AI was harnessed to help achieve these goals more effectively. Our staff were provided with upskilling and reskilling opportunities to handle new transitions and elevate their customer interaction capabilities. We also increasingly outsourced functions such as logistics, payroll, and e-commerce business operations.
Sustainability and Community
S&P remained a strong advocate for sustainability in all that we do, through responsible ingredients sourcing, reducing our environmental and carbon footprint with greener packaging, and implementing more efficient energy utilization drives. We continued to support the communities we are a part of through many ongoing activities, including joint training programs with educational institutes to foster a new generation workforce with skills relevant for the food and bakery sector.
Leading the Way Forward in 2026
In 2026, we are committed to sustaining the momentum of Wingstop’s tremendous success, with plans to open several more outlets in 2026. Wingstop represents a new business model for S&P that successfully anticipates the needs of GenZ customers. With our customers always in mind, we aim to focus on improving their experiences with us, whether through introducing restaurant and bakery store concepts that are ahead of the market curve, creating the next generation of viral bakery products, and elevating our food and service offerings in ways that delight and inspire. S&P is also actively exploring collaborations and partnerships with other food brands and retail experts, both in Thailand and abroad, to boost revenue streams. The first quarter will see S&P Bakery Shops launch in Laos as a franchise initiative, followed by full-service restaurants. Our UK restaurants will continue to host more pop-up stores with trending Thai food brands to keep us ahead of industry trends.
Working together as a strong team dedicated to our craft, S&P looks forward to 2026 with confidence as we strive to optimize value, experiences, and satisfaction for all our customers, shareholders, partners, and family of S&P personnel.